Latin American Cinema (mexico) Essay Example | Topics and Well Written Essays - 750 words

Latin American Cinema (mexico) - Essay Example The film focuses on the mansions and estates of the happy wealthy class and director casts his sarcastic and jaundiced eye on this class and targets the bourgeois with his scathing attack in order to point out the injustice and degradation that continuously checked the progress of the poor people and poverty and injustice that is relentlessly inflicted on them. The film, Los Olivadados, is uniquely Mexican in its tone, setting and theme. The society which Bunuel chooses is also exclusively Mexican. The plot of the film may speak that â€Å"behind every beautiful city (there) are poor children† but the plot of the film has close connection with Mexican perspective. The film speaks about its protagonist who is abandoned by his mother on the streets of the city, so Bunuel choose the streets as his location and non-actors to speak his mind because he wanted this film to be made for general mass of Latin America . The film is about common man and so it displays all that a common ma n may relate with it. The film Y tu Mama Tambien is a true national cinema that attended global audience and critics. But the film in texture, theme and tone is completely Mexican. The hostility of the government, the boom-to-bust-cycles, the period of cinematic famine are all displayed and in a very much Mexican context. The film celebrates local talents of Mexico before they migrate to Hollywood. The film is quite reminiscent to Los Olivadados as it also displays some issues that are social and have deep roots in politics. The film also equally speaks about the grim face of any nation, society or state that hides its face with glittering sophistry and snobbishness. Considering the theme of the movie, it can be said that the core idea and setting of the film is reminiscent of Los Olivadados. The stories are said in a didactic way and are related with each other at their central idea which somewhere pertains to the victory,

The intended learning outcomes will normally be assessed in the Coursework

The intended learning outcomes will normally be assessed in the following manner - Coursework Example Moreover, the graduate program taken has also enabled me to gain the right amount of competency and skills for taking care of information technology problems so as to render effective solutions for the same. I have gained the skills for conducting analytical functions in programs such as Microsoft Excel and also in rendering presentations through the use of PowerPoint. Skills gained on such basis has enhanced my competencies in providing analytical solutions to business problems, thereby presenting the same as strategic recommendations. Similarly, the graduate program has also contributed to developing my team working and team organising skills so as to render the best while operating in a synergised environment. I have gained needful understandings of the potential leadership skills required to rightly manage and convince people in different teams to help achieve organisational goals and objectives as a whole. Opportunities and Skills Required Presently, the job market in United Kin gdom presents large scale job opportunities for graduates in several sectors such as accounting, banking and the finance industry, logistics and purchasing departments of companies, sales and marketing, operations and engineering, journalism and mass communication, retail and the like. Apart from the listed job opportunities, the United Kingdom market also provides opportunities for graduates to work as management or recruitment consultants in the region. From the plethora of job opportunities listed above, the case of the retail industry would be studied so that the skills required for working in the sector would be evaluated. It is known that to work effectively in the retail sector in United Kingdom, an individual is required to firstly possess the right amount of analytical competencies. Secondly, the individual is also required to have significant knowledge about the commercial regulations pertaining to the region and thereby blend such knowledge with the right business aptitud e to render potential solutions. Thirdly, customers being the life blood of retail businesses, the individuals are required to possess effective customer servicing skills and team building skills so as to effectively convince the internal people to meet the organisational objectives. In addition to the above skill sets, it would be considered as a value addition if the individuals do possess the hand-on-experience for servicing customers at the floor level, and also the right knowledge of a potential customer base in the region (High Fliers, 2012, pp.10–29). Skills and Gaps Though I have gained the needed acumen to conduct analytical functions based on Excel, there are persisting gaps such knowledge of conducting and presenting effective forecasting activities related to demand and supply of merchandises based on evaluation of market changes. Similarly, a definite gap is also noted pertaining to the fact that there is lack of factual or

Dual Band Bandpass Filter Using Meandered Ring Resonator

Dual Band Bandpass Filter Using Meandered Ring Resonator Dual band bandpass filter using Meandered ring resonator using loaded DGS Mariselvam V, Raju S Abstract Compact microstrip dual-band bandpass filter (DBBPF) with high selectivity and good suppression for wireless local area networks (WLANs) is proposed utilizing a novel embedded scheme resonator loaded ring resonator DGS. Two passbands are produced by a pair of embedded half-wavelength meandered stepped-impedance resonator (MSIR) and a quad wavelength short stub loaded stepped-impedance resonator (SIR) separately. The loaded DGS avoids the cross talk in the pass band which is useful to achieve very sharp cutoff in the pass band. The resonator is fed by folded T Shaped capacitive source-load coupling microstrip feed line, and four transmission zeros are obtained at both sides of the bands to improve selectivity and suppression. Simultaneously, the size of the filter is extremely compact because embedding half-wavelength MSIR only changes the interior configuration of quad-wavelength SIR. To validate the design method, the designed filter is fabricated and measured. Both simulated and me asured results indicate that good transmission property has been achieved. Keywords:  Low-pass filter, spurious rejection, linear phase, ring resonators, microstrip filters microwave filters. 1. Introduction BPFs are important block in RF front-to-end and have drawn much attention since they can reject the useless signals. In [1–3], miniaturized BPFs with high selectivity and enhanced out-of-band performance are designed for wireless communication systems. In recent years, with the development of different wireless standards, such as global system for mobile communication (GSM), wireless local-area network (WLAN) and world interoperability for microwave access (WiMAX), designing multi-band BPFs with miniaturized size, high selectivity and controllable frequencies has become a trend. In [4–6], compact and high selectivity dual-band BPFs are designed by two sets of resonators, stepped-impedance resonators (SIR) and stub-loaded resonators, respectively. For dual-band BPF designs, various approaches have been studied. A simple effective method is to utilize two or three sets of resonators [7–10]. In [7], a high selectivity dual-band BPF is designed by using coupled stepp ed impedance resonators. Each set of resonators operates at a pass band, resulting in controllable frequencies. Unfortunately, it has large size due to the multi-sets of resonators. In this a novel Meandered stepped impedance resonator with loaded DGS is utilized to achieve the desired dual pass band and the size is reduced. The two passbands are generated through respective resonators. High selectivity is obtained by the introduction of several finite attenuation poles in stopband. Compared with the conventional dual band filter, the filter is smaller in size and better in performance. 2. Analysis of stepped impedance resonator To design a DBBPF using SIRs, the properties of SIR must be analyzed first. As shown in Fig. 1, the basic structure of half-wavelength SIR consists of two lines of different characteristic impedances Z1 and Z2 and electrical lengths ÃŽ ¸1 and ÃŽ ¸2. It can be treated as two uniform cells (cell A and cell B). The resonance conditions can be obtained from one of them since the half-wavelength SIR is symmetrical [10]. The impedance of the resonator can be calculated as expression According to the above equation, the resonance appears when Zin is infinite, namely the denominator is equal to zero. As a result, the following expression can be obtained as the resonance condition Where Rz is the impedance ratio. In expression (2), we can see that the resonance conditions are determined by ÃŽ ¸1, ÃŽ ¸2 and Rz. It can adjust these three factors to obtain the resonance that we required, and a dual mode filter can be designed by using SIR. Fig. 1.Basic structure of the half wave length SIR (3) à Ã‚ ´s1 is the electrical length for the first spurious frequency fs1 .In this paper is to design a good WLAN filter, the first spurious frequency must be avoided at the designed lower passband. 3. Design of DBBPF Fig. 2 shows the transformation process to design an embedded-scheme resonator for DBBPF. In Fig.2 (a) a quad-wavelength short stub loaded SIR is shown. To reduce its size, the SIR is folded as an open-loop. Additionally, the low impedance lines of quad-wavelength short stub loaded SIR are broad enough to provide area for a small resonator, which make it possible to embed a pair of small coupling resonators. So, we replace the low impedance lines with a pair of meandered SIRs, which is shown in Fig. 2(b). To achieve a high performance dual-band filter, it is necessary to introduce transmission zeros at both sides of the bands. Due to the existence of DGS, magnetic coupling takes up dominant position on the short stub loaded SIR shown in Fig. 2(a). On the other hand, as the embedded MSIR is folded as an open-loop, it has the maximum electric field density at the side with an open gap, and the maximum magnetic field density at the opposite side. If the sides with the maximum magnetic f ield of two coupled resonators are proximately placed, the magnetic coupling can be obtained. Therefore, the coupling between the half wavelength SIR loops is also magnetic [15]. So, transmission zeros near the two pass bands can be generated by feeding microstrip feed line with capacitive source-load coupling, which because the counteraction between electric field and magnetic field. These transmission zeros have permits to improve selectivity and suppression of this filter. (b) Fig. 2.Embedded Resonator DBBPF design scheme. A filter proposed for WLAN is shown in Fig. 4.A set of parameters of it is given in Tab.1. 4. Filter Configuration Fig.3.T shaped stub loaded resonator Fig. 2 shows the configuration of the proposed micro strip dual-band BPF. It is composed of two sets of resonators. The outer resonators are stub-loaded resonators operating at the first and two pass band frequencies, i.e., 3.68 GHz and 7.01 GHz. Fig.3 illustrate the configuration of the resonator. It consists of a transmission line of length and a T-shaped stub loaded at the line centre is the overall length of the lines, namely L. L= B1+2d1+2f1+2C2+s1+2f1 Open-circuited coupled-lines with the length C2and gap C1 are employed to realize electrical coupling. Two transmission lines with the characteristic impedance of 50à ¢Ã¢â‚¬Å¾Ã‚ ¦ are connected to the outer resonators, acting as input and output ports. Embedded between the two outer resonators, the inner resonators 2 and3 are used to yield the second pass band at f2. The inner resonators are fed by the outer ones. Using this structure, multi-path coupling can be realized for the pass band, which can help generate a pair of transmission zeros. (a) (b) Fig. 4. Schematic view of the proposed filter (a) Top view (b) Bottom view 5. CSRR DGS UNIT The Ring Resonator structures are designed and produced by applying the Babinet principle to the split ring resonators (SRR). In this way structures with apertures in metal surface are obtained and these CSRRs create negative ÃŽ µ instead of negative ÃŽ ¼ in a narrow range near the resonance frequency. In microstrip technology, left handed Metamaterial structures exhibiting band stop behaviour can be implemented by etching CSRRs in the ground plane, underneath the conductor strip, and along the series capacitive gaps. The gap provides a negative value of the effective permeability up to certain frequency that depends on gap dimensions and separation. The negative ÃŽ µ structure has been obtained by loading a microstrip line with CSRR particles as shown in Fig.4. There are many different parameters that affect resonance frequency of CSRR, most dominant being the permittivity of the substrate and length of the resonator. The resonance frequency is inversely proportional to the length o f the resonator and is directly proportional to the split gap of the resonator. It is considered that the CSRR particle is etched only in the ground plane. CSRR etching depth decides the strength of the resonance increases [12]-[13] In order to improve the sharper cut-off, compact in size and harmonic suppression ability of the conventional dual band pass filter a CSRR is loaded in the bottom of the filter. The CSRR is designed at the anti-resonance frequency. Inherent nature of anti-resonance behaviour, it rejects the frequencies above cut-off frequency. In this way we achieved sharp cut-off.the dimensions of the ring resonator is given in Table.1. 6. Simulated and measured results To validate the characteristics, the proposed dual band filter is fabricated and measured in a FR4 substrate with a relative dielectric constant 4.4 a thickness of 1.6mm has been used in this paper. 50 ohms microstrip feed line with a width of 2.2mm is located at both of the input and output ports.fig 6 shows the photograph of the fabricated dual band filter. Fig.7. depicts the simulated and measured results of the proposed filter simultaneously. Here CST microwave studio is used for simulation and an Agilent network analyser N5230A is used for measurement. The simulated / measured minimum insertion losses are 0.65/0.985dB respectively at 3.684GHz band and 0.98/1.35dB respectively at 7.01 GHz. The size of the proposed layout is 14.5mmX19.9mm. (a) (b) Fig.6. Photograph of the Prototype of dual- band filter (a) top view (b) bottom view (a) (b) Fig.7. Simulated and measured (a) S11 (b) S21 of the proposed filter Tab. 1.  Parameters of the proposed filter Tab. 2.  Comparison of the proposed filter IL-insertion loss FBW- Fractional Band width 7. Conclusion In this paper, a dual band filter designed by embedded resonator loaded with ring resonator DGS was presented. A t-shaped embedded resonator with capacitive source –load coupling is used for feeding and multiple transmission zeros are created and DGS ring resonator is loaded to improve the performance of the filter. A good quality dual band Bandpass filter operating at 3.684 GHz and 6.83GHz for WLAN is well designed and fabricated .The size of the filter is 14.5X19.9mm which is very small. References JUN, S., K. CHANG., Compact microstrip bandpass filter using miniaturized hairpin resonator. Progress in Electromagnetics Research, PIER 2013, vol. 37, pp. 65–71. DAI, G.L., M.Y. XIA., Novel miniaturized bandpass filters using spiral-shaped resonators and window feed structures. Progress In Electromagnetics Research, PIER 2010, vol. 100, pp. 235–243. WEI. X., P. WANG, AND Y. SHI. M., Compact mixed-cross coupled bandpass filter with enhanced frequency selectivity. Progress In Electromagnetics Research, PIER 2013, vol. 37, pp. 73–82. CHAUDHARY, G., Y. JEONG, J. LIM., Dual-band bandpass filter with independently tuneable center frequencies and bandwidths IEEE Trans. Microw. Theory Tech., 2013, Vol. 61, pp. 107–116. ZHANG, R. AND L. ZHU, Design of a compact dual-band bandpass filter using coupled stepped impedance resonators. IEEE Microw. Wireless. Compon. Lett., 2014, vol. 24, No. 3, pp. 155–157. GAO, L. X. Y. ZHANG, High selectivity dual-band bandpass filter using a quad-mode resonator with source-load coupling. IEEE Microw. Wireless. Compon. Lett. 2013, vol. 23, No. 9, pp. 474–476. ZHANG, S., L. ZHU. Compact tri-band bandpass filter based on ÃŽ »/4 resonators with U-folded coupled-line. IEEE Microw. Wireless. Compon. Lett, 2013, vol. 23, No. 5, pp. 258–260. CHEN, F., C. Q. X. CHU, Design of compact tri-band bandpass filters using assembled resonators. IEEE Trans. Microw. Theory Tech., 2009, Vol. 57, pp. 165–171 XU, K., Y. ZHANG, D. LI, Y. FAN, J. L.-W. LI, W. T. JOINE, AND Q. H.LIU, Novel design of a compact triple-band bandpass filter using short stub-loaded SIRs and embedded SIRs structure. Progress In Electromagnetics Research, PIER 2013, vol. 142, pp. 309–320. PENG, Y., L. ZHANG, Y. LENG, J. GUAN, A compact tri-band pass band filter based on three embedded bending stub resonators. Progress In Electromagnetics Research, PIER 2013, vol. 37, pp. 189–197. RUNQIZHANG, LEIZHU. Y, Design of a compact dual band band pass filter using coupled stepped – impedance resonators. IEEE Micro. Wireless. Compon. Lett, 2014, vol.24, No.3 pp.155-157. RUNQIZHANG, LEIZHU, Synthesis and Design of Wideband Dual-Band Bandpass Filters With Controllable In-Band Ripple Factor and Dual Band Isolation IEEE Trans. Microw. Theory Tech., 2013, Vol. 61, pp. 1820–1828. KARUPPIAH ANNARAM, SURESH NITHYA. Investigation of Compact Low Pass Filter with Sharp Cut–Off using Metamaterial. RADIOENGINEERING, 2013, VOL. 22, NO. 3. BAENA, J. D., BONACHE, J., MARTIN, F., SILLERO, R. M. Equivalent circuit models for split ring resonators, and complementary split ring resonators coupled to planar transmission lines. IEEE Transaction on Microwave Theory and Techniques,2005, vol. 53, no. 4, p. 1451-1461. B. F. ZONG, G. M. WANG, H. Y. ZENG, Y. W. WANG. Compact and High Performance Dual-band Bandpass Filter using Resonator-embedded Scheme for WLANs. RADIOENGINEERING, 2012, VOL. 21, NO. 4.

Huntington’s Disease Essay -- Health Medical Medicine Essays

Huntington’s Disease Huntington’s disease is a fatal inherited disorder characterized by slow gradual personality changes, dementia, and choreiform movements. It is a progressive disease; its average onset is thirty to forty years of age, and the duration of the disease is about ten to twenty years with death as the outcome. It is known that for Huntington’s disease, there is a degeneration of cholinergic and GABAergic neurons in the basal ganglia and the cerebral cortex. The etiology of nerve cell death in Huntington’s disease is unknown. However, there is a recent hypothesis implicating defects in mitochondrial energy metabolism as the pathology of Huntington’s disease. Huntington’s disease is an autosomal dominant disease. The genetic defect appears on the short arm of the chromosome 4, and it is an extended repetition of the three nucleotide bases (cytosine, adenine, and guanine; CAG) that code for the amino acid glutamate. This disease affects men and women equally, and it usually appears after the individuals have married and had children. The children of an affected parent have a 50% chance of inheriting the disease. With the discovery of the defective gene, it is now possible to have an accurate diagnosis before the onset of the disease. The early indications of Huntington’s disease are not prominent; the individuals become absentminded, easily irritated, and constantly depressed. Their memory is diminished, and they lack spontaneity, initiative, and the ability to concentrate. There are also early subtle signs of choreiform (dance-like) movements. The persons begin with "piano-playing" movements of the fingers or with slight facial twitching (Martin, 1984). The movements gradually become more uncontrollable. ... ...s? Trends in Neurological Sciences, 16 (4): pp. 125-131. Choi, Dennis W. (1988). Glutamate neurotoxicity and diseases of the nervous system. Neuron, pp.623-632. Prim, D. M., Simpson, J., Uhler, T. A., Short, M. P., Bossi, S. R., Breakefield, X. O., & Isacson, O. (1993). Striatal degeneration induced by mitochondrial blockade is prevented by biologically delivered NGF. Journal of Neuroscience Research, 35: pp. 452-458. Martin, Joseph B. (1984). Huntington’s disease: New approaches to an old problem. Neurology, 34: pp. 1059-1071. Willard, Frank H. (1993). Medical Neuroanatomy: A Problem- Oriented Manual with Annotated Atlas. Philadelphia: J. B. Lippincott Company. Young, Anne B. (1993). Role of excitotoxins in heredito-degenerative neurologic diseases. Research Publications- Association for Research in Nervous and Mental Diseases, 71: pp. 175-189. Huntington’s Disease Essay -- Health Medical Medicine Essays Huntington’s Disease Huntington’s disease is a fatal inherited disorder characterized by slow gradual personality changes, dementia, and choreiform movements. It is a progressive disease; its average onset is thirty to forty years of age, and the duration of the disease is about ten to twenty years with death as the outcome. It is known that for Huntington’s disease, there is a degeneration of cholinergic and GABAergic neurons in the basal ganglia and the cerebral cortex. The etiology of nerve cell death in Huntington’s disease is unknown. However, there is a recent hypothesis implicating defects in mitochondrial energy metabolism as the pathology of Huntington’s disease. Huntington’s disease is an autosomal dominant disease. The genetic defect appears on the short arm of the chromosome 4, and it is an extended repetition of the three nucleotide bases (cytosine, adenine, and guanine; CAG) that code for the amino acid glutamate. This disease affects men and women equally, and it usually appears after the individuals have married and had children. The children of an affected parent have a 50% chance of inheriting the disease. With the discovery of the defective gene, it is now possible to have an accurate diagnosis before the onset of the disease. The early indications of Huntington’s disease are not prominent; the individuals become absentminded, easily irritated, and constantly depressed. Their memory is diminished, and they lack spontaneity, initiative, and the ability to concentrate. There are also early subtle signs of choreiform (dance-like) movements. The persons begin with "piano-playing" movements of the fingers or with slight facial twitching (Martin, 1984). The movements gradually become more uncontrollable. ... ...s? Trends in Neurological Sciences, 16 (4): pp. 125-131. Choi, Dennis W. (1988). Glutamate neurotoxicity and diseases of the nervous system. Neuron, pp.623-632. Prim, D. M., Simpson, J., Uhler, T. A., Short, M. P., Bossi, S. R., Breakefield, X. O., & Isacson, O. (1993). Striatal degeneration induced by mitochondrial blockade is prevented by biologically delivered NGF. Journal of Neuroscience Research, 35: pp. 452-458. Martin, Joseph B. (1984). Huntington’s disease: New approaches to an old problem. Neurology, 34: pp. 1059-1071. Willard, Frank H. (1993). Medical Neuroanatomy: A Problem- Oriented Manual with Annotated Atlas. Philadelphia: J. B. Lippincott Company. Young, Anne B. (1993). Role of excitotoxins in heredito-degenerative neurologic diseases. Research Publications- Association for Research in Nervous and Mental Diseases, 71: pp. 175-189.

Direct an act from Hamlet

I have selected Act 1 of Hamlet for my project. I do not wish to change any details in the original script itself but I would be approaching the script as a screenplay for a movie as I think that popular culture would benefit greatly from this Shakespearean classic. This means that my target audience would mainly be today’s youth. My approach would be somewhat similar to Baz Luhrmann’s Romeo and Juliet in 1996 which starred Leonardo DiCaprio and Claire Danes.The main difference is that I would like preserve another facet of Shakespeare’s old plays as they were performed during his time, and that is to have all the parts played by men. I believe that this would add novelty to the movie as this has yet to be done by any version of any Shakespearean play created for the cinema. Also, I think it would add a measure of academic value to the film, which is it would get a lot of attention from people who would inevitably want to relate the novelty to some social issue l ike gender which would definitely increase media mileage.Act 1 of Hamlet has five main characters. These are King Hamlet (The Ghost): the late king of Denmark who had died two months ago, King Claudius: the late King Hamlet’s brother and successor, Queen Gertrude: widow of King Hamlet and remarried to Claudius following her husband’s demise, Prince Hamlet: a young college student who is the son of Gertrude and the late King Hamlet, and Horatio: Hamlet's best friend. For the starring role of Prince Hamlet, I will choose Matt Damon. Although he’s 36 years old, Matt can easily be made to look like he’s in his late 20s.He is best known for his starring role as Jason Bourne, an amnesiac assassin on the run in The Bourne Identity and The Bourne Supremacy. I think that Damon’s dark persona that is incorporated in these two movies would play quite well for the part of Hamlet especially in his broodings regarding his father’s death. Matt’s ste rn disposition is also appropriate in his unflinching dialogue with the ghost of his father towards the end of the act. I want Hamlet to be strong, a bit dark and brooding, almost unkind. For the ghost of King Hamlet, I’ve selected Anthony Hopkins.Hopkins has starred in the Hannibal Lecter series of movies from Silence of the Lambs in 1991 to Hannibal in 2001. His role was that of a deranged but brilliant surgeon who is a known and convicted murderer and cannibal. Hopkins also starred in the now classic Bram Stoker’s Dracula in 1992. Hopkins’ roles in these movies showed his capability for a cunning, merciless character that is what is needed for the part of the ghost of King Hamlet. I want the ghost to show utterly no remorse for what it would ask Hamlet to do. I want Hopkins’ imposing stare in digital ghostly fog effects that could scare an audience silly.I also want a synergy of dark characters between him and Damon. I want the audience to see this dar k demeanor as a resemblance from father to son. For Hamlet’s mother, Queen Gertude, I want to use an actor who is a lot younger than either Hopkins or the actor who is to play King Claudius. Also, since I will be using a man to play Queen Gertrude, I find it necessary to pick one who has done the task several times before. Unfortunately, there seems to be no available actor in Hollywood to perform such a role. This leads me to seek out someone outside of tinsel town. Doing so found me the perfect specimen in the Philippines.He is Eric Quizon. He is a Filipino actor in his mid-forties who has played the role of a beautiful gay man several times in their local cinema. He has even played one in an internationally acclaimed movie in 2000 about the Japanese occupation in his country during World War II which was entitled, Markova: Comfort Gay. Quizon has an excellent command of English and does look like a beautiful gay man so there would be no problem fitting him in as Queen Gert rude. He has also been nominated for several acting awards in his country and had even more a number of supporting actor awards in 1995 and 1998 so his acting is also pretty decent.I want Gertrude to look beautiful. I want the audience who know she isn’t really a woman to gape in awe at how much she looks like one without any major make up or computer alterations. Plus I want people who do not know that she is a man to be struck silly when they find out. For King Claudius, I’ve selected Brian Cox. He’s a 60 year old veteran who’s played supporting roles in a lot of action films such as Desparate Measures, Manhunter, and Troy where he superbly played another villain, Agamemnon.I also chose Cox because he has previously worked both with Damon and with Hopkins in The Bourne Supremacy and Hannibal respectively. I believe that this would make him serve as a bridge between the two actors in the early stages of filming. I want King Claudius to seem just as ruthl ess and cunning as his brother, and I think using someone who has played one of the most ruthless kings in classic literature is just the ticket. Finally, I want Jack Black to play Horatio. You just need to King Kong or The Jackal to know that this guy can keep a straight face but at the same time come off as funny looking to the audience.I mean, I actually laughed a little when Bruce Willis’ psychotic character blew a crying Jack Black to bits in the second mentioned movie. I want that seriousness to leave a smile on the audience. I want them to ask â€Å"Is he serious? Or is he going to pull a rabbit out of his ass before he says another word? †. The setting would be in modern day Denmark, where Hamlet’s father would actually be a big time tycoon. All the modern day details similar to Luhrmann’s Romeo and Juliet would apply to this film. I want the audience to be able to connect with the movie and at the same time appreciate how it was done in the old d ays.

How to differentiate literary texts Essay

Carter argues that there are six particular features which can help differentiate literary texts from others and that a literary texts will exhibit most or all of them. These features are medium independence, genre-mixing, semantic density, polysemy, displaced interaction and text patterning. (Carter, 1997, cited in Thornborrow, 2006, p.81-85) If I look at the first feature identified by Carter, medium independence which means that a literary text does not rely on another medium or media to be read ,(Carter, 1997, cited in Thornborrow, 2006, p.81 ) and apply it to my texts, I can see that the extract from The Lord of The Rings is indeed medium independent. The extract does not need photos and the text â€Å"stands up on its own†, it needs no additional information. By contrast, the advertisement from the online catalogue is media dependant. The text at the beginning and the end describes a ring which is obviously for sale so a photo seems to be quite necessary as I do not think many people would buy a piece of jewellery without seeing it no matter how appealing the description is. The text itself seems to beg for an accompanying photo so I think it can safely be said that it is medium dependant. The second feature identified by Carter is genre-mixing which is the idea that any style of writing not necessarily associated with a literary context can be used to create a literary effect. (Carter, 1997, cited in Thornborrow, 2006, p.82) If I am to look at the Lord of The Rings extract, there is some genre-mixing although not very much, the extract is obviously part of a novel but the last two lines read like poetry. Of course poetic features are usually associated with a literary context by their very nature so what those last two poetic lines do for the rest of the text is to â€Å"elevate† it, that is, convey the feeling that the extract has literary pretences at the very least or is simply literary in some ways. In the second text, genre-mixing is more obviously present, the first paragraph is concise as it describes a ring which is for sale but the rest of the text which introduces Jade Jagger as the designer of the ring is mainly written in journalistic style. The las t two lines go back to â€Å"advertisement† written style. Semantic density, the third feature identified by Carter is deemed by him to be very important. He believes that semantic density is a clear sign of the literariness of a text. (Carter, 1997, cited in Thornborrow, 2006, p.82) The Lord of The Rings extract has semantic density. One cannot escape the sound patterning and many alliterations which are present in a lot of the text. The text is actually peppered with it. For example, â€Å"†¦the wizard stood looking at the fire ; then he stooped and removed the ring†¦.† or: â€Å"†¦..he now saw fine lines, finer than the finest pen-strokes, running along the ring, outside and inside:lines of fire that seemed to form the letters of a flowing script.† The actual sound patterning along with the syntactic arrangement shows clear semantic density. The use of the adjective fine along with two of its adverbs finer and finest coupled with the sound patterning serves to show how â€Å"fine† the script on the ring actually is. Similarly, the alliteration in â€Å"running† and â€Å"ring† plus the sound patterning as well as the two opposites adjectives â€Å"outside and inside† that immediately follow before going back to the â€Å"lines† which are now made of â€Å"fire† that â€Å"form† the letters of a â€Å"flowing† script (alliteration plus sound patterning again) give the reader a vivid picture of the actual ring. There is also contrast in the text. One example is â€Å"silent† and â€Å"clack†, another is â€Å"bright† and â€Å"remote†, it is as if those contrasts reflect the contrast between the two worlds, one which is Mordor, faint but unmistakeably dangerous and the normal peaceful world of the Shire. I must point out the seemingly random word association of the â€Å"clack† of â€Å"Sam’s shears†. The â€Å"clack† which is surely onomatopoeic because the sound â€Å"which makes up the word mimics the sound which the word refers to† (Short,1996, p.115) and the wonderful alliteration of Sam’s shears which once again produces a incredibly vivid picture, accompanied by sound no less! There is also some semantic density in the second text about the Jade Jagger ring. The first sentence has sound patterning as well as the syntactic arrangement: â€Å"†¦..sterling silver ring†¦.stylised†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..design decorated†¦..a scattering of sparkling†¦. zirconias. Sound patterning and syntax aside, the alliteration â€Å"s†starting almost every word having to do  with the ring offers a mental picture of that ring, a very shiny one at that. The last sentence of the first paragraph also has the repeat alliteration in â€Å"edgy, contemporary, jewellery† which once again gives information about the ring but also about its potential buyer. Semantic density is also shown in this text by the reference to the â€Å" halcyon† days and the sentence stating that Jade Jagger â€Å"has since carved a feted reputation as an artist†.This is an abnormal paradigm as carving has to do with a concrete material such as stone or wood and it is not possible to physically carve a reputation. It is of course a metaphor (Mick Short,1996, p.7). The fourth criteria in Carter’s theory is polysemy which is the possibility for a text to be read in different ways. (Carter, 1997, cited in Thornborrow, 2006, p.84) For example, in the Lord of The Rings extract, the room â€Å"becomes dark and silent†. It could of course be because Gandalf has closed the shutters and drawn the curtains, but it could also be due to the fact that the ring is in the fire and â€Å"waking up† revealing its true â€Å"dark† nature therefore affecting the atmosphere of the room. The reader is also told of Gandalf’s â€Å"bristling brows†, it could mean that Gandalf has stiff and coarse eyebrows which I indeed imagine him to have but it could also infer that Gandalf is showing irritation at Frodo’s trying to get the ring out of the fire, hence the â€Å"Wait!† before the â€Å"bristling brows†. The word â€Å"fiery† is also good because we have been told that the letters are â€Å"lines of fire† so they are obviously fiery but â€Å"fiery† could also allude to the dark language of â€Å"Mordor† or the quick and dangerous temper of Sauron’s spirit which is of course in the ring itself. My last example is that when Frodo receives the ring, â€Å"it seemed to have become thicker and heavier†. It can actually be that the fire, by revealing what the ring is, has also physically altered it and made it thicker and heavier but it may just seem thicker and heavier in Frodo’s hand because it is a dark ring, a ring of power and evil which the fire has just awakened. In the second text on the other hand, I cannot see any obvious example of polysemy apart from the â€Å"halcyon days† which can be read as the â€Å"carefree days† or the â€Å"mythical days† as it can refer to the mythical bird. Both meanings are plausible as the pop art scene in New York was famously â€Å"carefree and happy† and it has since acquired a â€Å"mythical† type of reputation. There is also the metaphor â€Å"carved a feted reputation† but I cannot see it other evidence of polysemy. The fifth feature of Carter’s is displaced interaction which means that the text is there for the reader to â€Å"read† and interpret as it wishes. (Carter, 1997, cited in Thornborrow, 2006, p.84) The Lord of The Rings text is a perfect example of displaced interaction as there is nothing for the reader to do but read and provide meaning to the text. The Jade Jagger ring online advert however is not an example of displaced interaction as the aim of the text is to persuade the reader to buy a piece of jewellery. The last feature identified by Carter is text patterning which is similar to the idea of parallelism in which some features remain the same while others change. The variant features are usually words while the remaining features are structural. (Carter, 1997, cited in Thornborrow, 2006, p.85) (Short,1996 p.14) The most obvious example of parallelism in the Lord of The Rings extract is the last two lines. While the structure stays the same with the same subject, The Ring, the verbs are different. What this does is attract attention to the verbs themselves which is presumably what Tolkien wanted as the verbs tell us what the ring actually does. It â€Å"rules, finds, brings and binds† Although different verbs with slightly different meanings, it gives a general idea of power. There is another example of parallelism in this text : â€Å" The letters are Elvish, of an ancient mode but the language is that of Mordor, which I will not utter here† Again, the structure stays mo re or less the same but the Lexis is different so as to focus the reader’s attention on the difference between the â€Å"letters† and the â€Å"language† and â€Å"Elvish† and â€Å"Mordor†. Tolkien wants to highlight these differences are they are crucial to the understanding of the story. In those two lines we also have an example of deviation, when something in the texts deviates from the perceived rules of English which makes it particularly memorable. Deviation is a part of foregrounding, the produce of â€Å"deviation from linguistic and non-linguistic norms† (Short,1996, p.12) The deviation in the last two lines is the invention of the word â€Å"Mordor† which Tolkien made up for the particulars of his story. This is called a neologism (Short, 1996, p.45) Finally, I must mention that the last two lines of the Lord of The Rings are an internal deviation, that is, they are two rhyming lines structured like lines of a poem but this is a departure from the rest of the text which has been written in prose. (Short,1996, p.59) Of course this internal deviation makes those two last lines even more memorable. Although there is some text patterning in the second text, particularly around the word â€Å"Jade†, I do not feel it can be compared to the other Lord of The Ring text as it doesn’t seem to actually reinforce an important message. So, if we follow Carter’s criteria when it comes to identifying a literary text, the Lord of The Rings extract seems to be more literary than the Jade Jagger’s online ring advertisement. The Lord of The Rings extract is not medium dependant, it has some genre-mixing, it has semantic density, polysemy, displaced interaction and text patterning. The Jade Jagger’s online ring advertisement is medium dependant,it is not really polysemic, it is not an example of displaced interaction, I don’t feel it has important text patterning but it does have some semantic density. On Carter’s cline of literariness, The Lord of The Rings is indeed a literary text as it possesses all of the features which usually identify literariness. Jade Jagger’s ring advertisement does not seem to be a literary text according to Carter’s cline. Are the two texts creative? I am tempted to answer that if a text is considered literary then it must be creative which would make the Lord of The Rings extract creative as well as literary. I refer to Papen and Tusting who state that â€Å"creativity refers to making something which is new, which did not exist before the creative act† (Papen and Tusting,2006, p.315) Taking this into account, both texts analysed in this paper are indeed creative. â€Å"Cognitive poetics† which combines â€Å"linguistic analysis with insights from cognitive science in order to explain the relationship between  the language of texts and reader’s responses to texts† (Semino, 2006, p.37) is interesting as it implies that creativity is always present in literary and non-literary texts but that literary texts â€Å"are characterised by particular novel and creative uses of the linguistic and cognitive resources used in everyday communication.† (Seen and Gavins, 2003, p1 , cited in Elena Semino,2006, p.37) Following from this is the assumption that, yet again, both the texts analysed in this paper are creative, none more so than the other but that the Lord of The Rings text analysed here would be considered more literary than the Jade Jagger’s ring advertisement as it showcases especially new and creative uses of language and â€Å"cognitive resources used in everyday communication.†(Seen and Gavins, 2003, p1, cited in Elena Semino,2006, p.37) Eagleton with his sociocultural approach would imply that The Lord of The Rings text was definitely literary since the sociocultural approach states that literature is made so by society, whether the text had pretence to literariness or not.( Eagleton, 1983, p.11, cited in Maybin and Pearce, 2006, p.12) Since The Lord of The Rings has been widely accepted by society in the last 40 years as being a literary work, then it must be, according to the sociocultural approach. As a conclusion, I feel that there is an agreement across different school of thoughts that creativity is present in most texts so I would say that both the texts I analysed in this paper are creative in different ways. According to Carter’s inherency approach, the Lord of The Rings text is more literary than Jade Jagger’s ring advertisement and although I realise that Carter’s method of analysis is not without its weaknesses, I must say that I feel that The Lord of The Rings extract is indeed more literary than the advertisement because of the degree of inventiveness involved in the language (I could have added so much more to the analysis of the text) and imagination. I think that the extract (and the book it comes from) combines the two most important things when it comes to literature: beautiful language and a fantastic imagination. References: Maybin,J., Pearce,M., 2006, Literature and creativity in English, â€Å"The Art of English:Literary Creativity†, Palgrave McMillan, The Open University Eagleton,T. (1993), Literary Theory: An Introduction, Oxford, Blackwell,pp.9-11) Carter, R, (1997), Investigating English Discourse:Language, Literacy and Literature, London, Routledge Thornborrow J., 2006, chapter 2: †Poetic Language†, The Art of English:Literary Creativity,, Palgrave McMillan, The Open University Short,M.,1996, Exploring The Language of Poems, Plays, and Prose, Addison Wesley Longman Limited Papen, U&Tusting, K, 2006, Chapter 7:Literacies, Collaboration and Context,The Art of English:Everyday Creativity, Palgrave McMillan, The Open University. Semino, S., 2006, Reading C:Cognitive Poetics, The Art of English: Literary Creativity, Palgrave McMillan, The Open University Seen,G. And Gavins, J. (2003), Contextualising cognitive poetics, in J.Gavins and G.Steen (eds), Cognitive Poetics in Practice, London, Routledge

Free Essays on Subway

Analysis of Subway’s â€Å"Jared† Campaign Advertisers are always trying to come up with new ideas that will attract the viewer to want to buy their product or invest into their service. They have the burden of coming up with ideas that are new, fresh, and appealing. They must be original, entertaining, and yet still be able to get the point across in an effective and comprehendible manner so that the viewer understands what is being sold. In their book The Language of Advertising, Torben Vestergaard and Kim Schroeder (1985) point out that, â€Å"Advertising is senseless unless [the] goods are overproduced so that sellers need to ‘beat the competition’.† For this assignment, I have chosen to analyze the current advertising campaign for the Subway sandwich company. In doing so, I will provide general descriptions of the commercials and give an idea of how they are laid out, identify and comment on the values present, and analyze the campaign using the â€Å"Source, Message, Channel, Receiver† (SMCR) model. To star off, let’s take a look at the commercials themselves so we can know what we’re talking about. The typical beginning for these Jared/Subway commercials is somewhat typical- they’re like any other commercial that tries to get you started with a happy, go-lucky feeling. The first thing you usually see is Jared himself. Now, we have to remember that after the original Jared commercial, we already knew who he is and why he’s important to us (and Subway)- he lost a lot of weight and is now happy, healthy, and slim. To start off, the camera usually pictures Jared doing something like walking down the street (on his way to Subway) on a nice sunny day or sitting in the park reading a book and eating a sub sandwich. Suffice it to say that they always start off with all positive stimuli so that the viewer is in a good, receptive mood. This is an essential way of beginning a commercial where the viewer is requi... Free Essays on Subway Free Essays on Subway\'s \ Analysis of Subway’s â€Å"Jared† Campaign Advertisers are always trying to come up with new ideas that will attract the viewer to want to buy their product or invest into their service. They have the burden of coming up with ideas that are new, fresh, and appealing. They must be original, entertaining, and yet still be able to get the point across in an effective and comprehendible manner so that the viewer understands what is being sold. In their book The Language of Advertising, Torben Vestergaard and Kim Schroeder (1985) point out that, â€Å"Advertising is senseless unless [the] goods are overproduced so that sellers need to ‘beat the competition’.† For this assignment, I have chosen to analyze the current advertising campaign for the Subway sandwich company. In doing so, I will provide general descriptions of the commercials and give an idea of how they are laid out, identify and comment on the values present, and analyze the campaign using the â€Å"Source, Message, Channel, Receiver† (SMCR) model. To star off, let’s take a look at the commercials themselves so we can know what we’re talking about. The typical beginning for these Jared/Subway commercials is somewhat typical- they’re like any other commercial that tries to get you started with a happy, go-lucky feeling. The first thing you usually see is Jared himself. Now, we have to remember that after the original Jared commercial, we already knew who he is and why he’s important to us (and Subway)- he lost a lot of weight and is now happy, healthy, and slim. To start off, the camera usually pictures Jared doing something like walking down the street (on his way to Subway) on a nice sunny day or sitting in the park reading a book and eating a sub sandwich. Suffice it to say that they always start off with all positive stimuli so that the viewer is in a good, receptive mood. This is an essential way of beginning a commercial where the viewer is requi...

IP essays

TCP/IP essays TCP/IP is one of the most important elements of Internet technology and is the element that makes intranets so easy to set up and use. The TCP/IP is actually a whole family of protocols, which provides the foundation to the Internet. TCP, meaning Transmission Control Protocol, and IP, meaning Internet Protocol, is the first thing that you can do before you can connect to the internet or do anything with your workstations. The TCP/IP protocol was first proposed in 1973 but was not until the year 1983 when the first standardized version was developed and adopted for the wide area use. TCP/IP is made up of various but limited addresses, are set up in different classes, and can add more host addresses and separate segments in a given network by using a thing called subnet mask. A mask used to determine what subnet an IP address belongs to. An IP address has two components, the network address and the host address. The IP address 150.215.017.009, Assuming this is part of a Class B network, the first two numbers (150.215) represent the Class B network address, and the second two numbers (017.009) identify a particular host on this network. Subnetting enables the network administrator to further divide the host part of the address into two or more subnets. A part of the host address is reserved to identify the particular subnet. This is easier to see if you show the IP address in binary format or not. The full address is: 10010110.11010111.00010001.00001001 The Class B network part is: 10010110.11010111 and the host address is 00010001.00001001 Every machine on the Internet has a unique identifying number, called an IP Address. A typical IP address looks like this: 216.27.61.137 To make it easier for us to remember, IP addresses are normally expressed in decimal format as a dotted decimal number like the one above. But computers communicate in binary form. Look at the same IP address in binary: 11011000.00011011.00111101....

How English Became English

How English Became English How English Became English How English Became English By Maeve Maddox Here is a book certain to delight, enlighten, or annoy readers of language blogs like this one: How English Became English, Simon Horobin, OUP, 2016. Horobin, professor of English language and literature at the University of Oxford, has packed a huge amount of information into a 57 format of 175 pages, including bibliography and index. The book contains only seven chapters: 1. What is English? 2. Origins 3. Authorities 4. Standards 5. Varieties 6. Global Englishes 7. Why Do We Care? The first two chapters fulfill the promise of the title, placing English in the Germanic branch of the Indo-European family tree and detailing how it lost its inflexions and acquired a Latinate vocabulary. The chapter Authorities traces the early efforts of a patriarchal elite to fix living English into a straitjacket of long-dead Latin and explores the continuing desire by English speakers to be given unequivocal rulings as to what is correct and what is not. As an example of a rule originating in a period of male dominance that viewed the treatment of masculine gender as a default position as unexceptional, Horobin mentions the objection to using the plural pronoun they with a singular antecedent of uncertain gender. Certainly the male grammarians latched onto the rule and repeated it in their own style guides, but the first grammarian to suggest that he may be understood to include women was a woman: Ann Fisher (1719-1778), author of A New Grammar with Exercises of Bad English (1745). Note: From the time of Chaucer until the present, the use of plural they with a singular antecedent has been and remains common in the written work of respected authors. As an even more extreme example of sexist linguistic prescription, Horobin includes the rule of male precedence based on natural order put forward by one Thomas Wilson in 1553. Heres Wilsons comment on the preposterousness of mentioning a female subject before a male one (spelling modernized): Some will set the cart before the horse, as thus, My mother and my father are both at home, even as though the good man of the house wore no breecheslet us keep a natural order, and set the man before the woman for manners sake. Apart from putting women and the hoi polloi in their place, language critics of the sixteenth, seventeenth and eighteenth centuries focused on purifying English and securing it from on-going change. Daniel Defoe and Jonathan Swift admired the French Academy and wanted something similar to govern the use of English. In Swifts view, It is better a Language should not be wholly perfect, than that it should be perpetually changing. Another eighteenth-century pundit, however- lexicographer Samuel Johnson- was forced to admit the impossibility of trying to embalm language. He may have begun his project thinking, as many speakers still do, that a comprehensive dictionary of English would fix the language and put a stop to those alterations which time and change have hitherto been suffered to make in it without opposition. He discovered that such expectations were as unrealistic as any others that aim to rid human society of its many imperfections. Nevertheless, from the efforts to stop the language from changing emerged the concept of Standard English. In Chapter Four, Horobin explains what a standard dialect is and- more importantly- what it is not. 1. Standard English is NOT inherently superior to all other forms of English. [Standard English] is an agreed norm that is selected in order to facilitate communication. 2. Standard English does NOT exclude colloquial speech or regional accents. Horobin points out that its possible to speak casually, bad words and all, without flouting the grammatical principles of Standard English. As for regional accents, its possible to speak Standard English in any accent, since accent refers only to features of pronunciation. 3. Standard English does NOT exist to serve as a social marker to distinguish snobs from regular people. Standard English is the dialect of government, commerce, and education. Success in the education system and access to the prestigious professions require a competence in the handling of Standard English. Standard English is class-neutral. 4. The teaching of Standard English in the schools is NOT optional. Although Standard English is not inherently superior to other dialects that children grow up speaking at home, schools have a duty to teach Standard English to children, irrespective of their background and linguistic heritage. Home dialects can be acknowledged and respected in the classroom, but, in Horobins words, not to teach it would be a dereliction of duty, since Standard English is an essential tool for enabling children to pass exams, and equipping them for the world of work. In Chapters Five and Six, Horobin discusses the astounding globalization of the language that began as a collection of Germanic dialects spoken by a few thousand people in a confined area 1,500 years ago. English is to the modern world what Latin was to the ancient world at the height of the Roman Empire. In the twenty-first century, an estimated 450 million people speak English as a first language, and 1 to 1.5 billion speak it as a second language in places all over the globe. A language spoken by so many in so many regions will inevitably morph into different dialects. And- like Latin- English may spawn a family of new languages that will be as distinct from their parent as Italian, French, Spanish, Portuguese, Romanian, and Catalan are from their ancestral Latin. One of several mixed varieties of English Horobin cites is Spanglish, also called Chicano English, a mix of English and Spanish that is a well-established dialect widely used among the more than 44 million members of Americas Hispanic population. Another is Singlish, a creole that combines English with Malay and is spoken in Singapore. The final chapter, Why Do We Care, explores the reasons speakers feel so strongly about language choices for themselves and others. Modern speakers realize that English has undergone significant change from generation to generation, but that doesnt prevent them from resisting change in their own generation. Its a kind of not in my backyard syndrome. Horobin explains this unwillingness to accept changes taking place in the English of today by the fact that it is impossible for us to take an external stance from which to observe current usage. We all know whats right, either because we remember what our teachers told us when we were children, or because we have a preferred style guide that keeps us on the straight and narrow now that we are adults. How English Became English is a wonderful little book, an information-packed resource that will surely do what Horobin hopes: stimulate and inform the never-ending dialogue between prescriptivists and descriptivists. Related posts: What To Do About Non-Standard English Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Book Reviews category, check our popular posts, or choose a related post below:30 Religious Terms You Should KnowUse a Dash for Number Ranges30 Words for Small Amounts

Economics of the U.A.E Essay Example | Topics and Well Written Essays - 2000 words

Economics of the U.A.E - Essay Example A regional trade bloc with important economic objectives including the eventual establishment of a common currency, the Gulf Cooperation Council is a regional actor in the Middle East with increasing political leverage and diplomatic sway. Initially created to further the economic integration of Bahrain, Qatar, Kuwait, Oman, Saudi Arabia and the United Arab Emirates, the Gulf Cooperation Council fosters a sense of Arab community within the Gulf context and represents Arab multilateralism in the region. This analysis aims to be in-depth and comprehensive and will conclude with a concise analysis of the means through which the Gulf Cooperation Council will help the economic development of the UAE in the next 15 years and discuss important regional issues including the dream of a unified currency for the Arab states of the Persian Gulf region. A regional trade bloc which includes some of the fastest growing economies in the world, the Gulf Cooperation Council was devised and implemented in 1981 under the auspices of a unified economic agreement which established a unique social and economic bond between the Arab countries of the Persian Gulf region. The current six members of the GCC, Bahrain, Qatar, Kuwait, Oman, Saudi Arabia and the United Arab Emirates, were the original parties to the document creating the GCC and although expansion of this regional body may occur in the future, the membership of the GCC has remained unchanged for more than twenty seven years. During these years, the region has witnessed incredible growth, rising gross national product throughout the region and an undeniable boom in natural resources including oil and natural gas. The Gulf Cooperation Council was established as a multilateral organization almost thirty years ago with the intent of fostering economic and social integration among the Arab countries of the Gulf region.

Media Campaign analysis Essay Example | Topics and Well Written Essays - 750 words

Media Campaign analysis - Essay Example Don’t Smoke†, the health media campaign against cigarette smoking. Various aspects of smoking in relation to health of youth in the community will be discussed. Phillip Morris’ youth smoking prevention â€Å"Think. Don’t Smoke† (Morris, 2001) campaign which was widely publicised by media, is available online for school children and youth at SchoolTube (2009). The short video encourages children and young people to stop wasting their time and their life in smoking, and urges them to stop and The main reasons for searching for the online anti-smoking health campaign â€Å"Think. Don’t Smoke† was to address the issue of child and youth smokers in the community. Keen interest in helping the community overcome important hurdles is the reason for undertaking investigation and identification of this major addictive behavior among young people. The dangerous habit of smoking calls for strong preventive measures. Personally, as a non-smoker and firm believer in abstinence from smoking, one considers it imperative that the most susceptible age group should be educated and encouraged to refrain from smoking. Moreover, the untimely passing away of grandparents due to lung cancer has been a close and sorrowful encounter with the devastating outcomes of smoking. Hence, there is a keen interest in reaching out to the maximum number of people possible, to help save them from a downward health spiral. The SchoolTube (2009) anti-smoking campaign â€Å"Think. Don’t Smoke† is simply presented, with a number of people voicing their opinions against smoking, in a brief, effective manner. It can be easily understood and retained even by young children. A far-reaching and strong anti-smoking campaign through posters to be put up at schools and public places, will include the link to the SchoolTube (2009) campaign, for online access by school children and young people. This will be a large-scale community venture, with motivating speeches to be delivered at

Moral rights are incompatible with the new digital environment in Essay

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Qualitative Interviewing Essay Example | Topics and Well Written Essays - 3000 words

Qualitative Interviewing - Essay Example The sample for the interview would be a neighbourhood man of 24 years, UK citizen, working in the US, who is an ardent Arsenal Football Club fan and enthusiast, a regular EPL follower for last 15 years, since childhood. The qualitative interview would be conducted in view of the Qualitative perceptions of the Sample about the various European Football leagues in comparison to the EPL or the one branded as the Barclays Premier league. The recommendations received along with feedback would be used as primary data for the research in view of the Qualitative Interviewing techniques and mechanisms. Qualitative interviews had been a part of education in various nations across the globe to have an idea about the perceptions and feelings of one who is interviewed to further do necessary assessments for records 1. The qualitative processes in research is dependent upon the knowledge of the interviewee along with the knowledge of the interviewer about the way the questions are framed to get the desired point of view necessary for the research purpose 1. Again, qualitative interview gives an idea about the intrinsic values of a user about a product and its benefits which are not qualitatively depicted but perceptions those can only be felt. Again, 2 qualitative interviews are a part of ethnography where the imaginations of one is interpreted based on sociological perspectives 2. For an example, the person interviewed here cannot quantify his enthusiasm for the game but can obviously express about what and how the league is qualitatively different from another similar league in perspective point of view. Interview however has its own structure in making that may be formal or semi formal, in accordance to the seriousness of the subject and such various other factors. The interview would be conducted in a semi structured manner where the social aspect of the

Final paper Essay Example | Topics and Well Written Essays - 2000 words - 4

Final paper - Essay Example A market is said to be in perfect competition when there are a large number of buyers and sellers perfectly aware of the market prices, and no firm is large enough to have any economic power over the industry (Amacher & Pate, 2013). The two main characteristics of a perfect market are low barriers to entry and exit, i.e. any new firm can enter the market because of no restrictions such as high setup cost, legal barriers or any other. All the firms are earning normal profit as there is strong competition within the industry. Secondly, homogenous products are produced, i.e. all products are identical or standardized and are substitutes of each other, thus sharing the same price as well (Amacher & Pate, 2013). An imperfect competition is where there are not many producers in the market and there is less competition as buyers and sellers are not fully aware of the prices so different prices exist for same product in the market (Amacher & Pate, 2013). There are three forms of an imperfect market: Under this structure, there are few sellers as compared with perfect competition and the products produced are differentiated due to branding, which gives the producer a way to have his own pricing policy and thus can earn more than normal profits (Amacher & Pate, 2013). There are a few suppliers in the market in this structure, and every supplier has a substantial control over the prices, and output produced because few suppliers control the entire supply in the market. There is strong rival consciousness because of the interdependence of suppliers. There is a possibility of product differentiation as well as substitute products, and the price-output policy of each supplier depends upon the degree of homogeneity or heterogeneity (Amacher& Pate, 2013). There is a single seller or producer who controls the entire market. As he

Measuring Economic Health Memo Research Paper Example | Topics and Well Written Essays - 500 words

Measuring Economic Health Memo - Research Paper Example In general, markets go through boom-bust cycles about every twenty years (Mead, 1992). Knowing how GDP is doing now helps to predict if were in a boom or a bust, which is important to the business cycle. However, GDPs value as an economic indicator, and therefore a predictor of the business cycle, is coming under attack now. Roubini, for example, points out that, â€Å"The best advice I can give you is to realize that there is an unavoidable amount of uncertainty in the economy. This is even more true of firms and their financial statements. So what do we do? My choice is to get out of this game altogether, but not everyone has this option---a firm, for example, has to forge ahead the best it can. The first thing you should know is that theres a lot of uncertainty out there, and no amount of commercial forecasting is going to change that†. Roubini is saying that GDP isnt ever for certain: It can be determined one year then the same year can be revised a whole percentage point later! Its hard to predict things like wars or terrorist attacks. In fact, GDP is very easy to â€Å"game† (Ritholtz, 2010). â€Å"[Y]ou simply under-report inflation, and GDP appears to be better than it is†. Since inflation depends on counting the value of a good last year, and doing so across many goods to make sure that its not just one or two goods that grew in price for other reasons, theres a lot of subjectivity and uncertainty in making it. GDP is also not as helpful as it could be because it positively counts negative externalities (Ritholtz, 2010). That means that pollution, which is a bad thing, is counted as a good thing because it makes people spend money to go to the doctor or buy new houses to move. â€Å"If you buy a car, the GDP goes up. If you cut a tree, the GDP goes up. But if you preserve the tree, the GDP does not grow. Now you have to decide whether you need the tree or the GDP† (Sharma,

Final paper Essay Example | Topics and Well Written Essays - 2000 words - 4

Final paper - Essay Example A market is said to be in perfect competition when there are a large number of buyers and sellers perfectly aware of the market prices, and no firm is large enough to have any economic power over the industry (Amacher & Pate, 2013). The two main characteristics of a perfect market are low barriers to entry and exit, i.e. any new firm can enter the market because of no restrictions such as high setup cost, legal barriers or any other. All the firms are earning normal profit as there is strong competition within the industry. Secondly, homogenous products are produced, i.e. all products are identical or standardized and are substitutes of each other, thus sharing the same price as well (Amacher & Pate, 2013). An imperfect competition is where there are not many producers in the market and there is less competition as buyers and sellers are not fully aware of the prices so different prices exist for same product in the market (Amacher & Pate, 2013). There are three forms of an imperfect market: Under this structure, there are few sellers as compared with perfect competition and the products produced are differentiated due to branding, which gives the producer a way to have his own pricing policy and thus can earn more than normal profits (Amacher & Pate, 2013). There are a few suppliers in the market in this structure, and every supplier has a substantial control over the prices, and output produced because few suppliers control the entire supply in the market. There is strong rival consciousness because of the interdependence of suppliers. There is a possibility of product differentiation as well as substitute products, and the price-output policy of each supplier depends upon the degree of homogeneity or heterogeneity (Amacher& Pate, 2013). There is a single seller or producer who controls the entire market. As he

Alcoholism Problem Essay Example for Free

Alcoholism Problem Essay Alcoholism is a chronic problem that includes difficulty in controlling drinking, having to drink consistently to get physical independence, being preoccupied with alcohol, and continually using alcohol regardless of problems it causes (Brick, 2004). Alcohol should not be legal in U.S. because it is impacts negatively on health, family, community and on a person’s education. Alcohol drinking is like taking a drug. It is a form of drug addiction and drug abuse. Alcoholism is a worldwide problem that affects many people. Drinking alcohol has negative short and long term effects. Alcoholism has been associated with adverse effects on health, family, community, and education (Marshall, 2000). However, the effects on a person depends on particular factors such as how often and how much alcohol is taken, a person’s age, gender, when a person begun drinking and how long they have been drinking, their health, and family history (Begleiter Kissin, 1996). It is in this regard that alcohol should not be legal in the United States. Alcohol is addictive, and people become addicts end up spending a lot of money on alcohol. It means that when they spend all the money they have on alcohol, they forget their families, and are not able to support the community in anyway. Some resort to stealing to sustain their drinking habit. Alcohol addicts sometimes engage in robbery acts to get the money for drinks. Community becomes at risk of destruction with excessive alcohol consumption allowed. When many people engage in excessive consumption of alcohol, education becomes at risk. People drop out of school, and illiteracy level increase in the community. In addition, the progress and development of any community depends on the health of its people. Therefore, when alcohol puts the health of its members at risk, community suffers in the long run. Alcohol affects both female and male differently. Men who consume alcohol, daily have an increased risk of health risks. Such men can experience cancer and heart disease in the long-term and  low energy to sexual difficulties in the short-term (Brick, 2004). Men are more likely to suffer from liver cirrhosis, and have higher chances of being diagnosed with high blood pressure. Nearly 26.6% of deaths among men of be tween 16 and 24 years old can be attributed to alcohol consumption. Men tend to be more dependent of alcohol (Marshall, 2000). Drinking too much alcohol damages a person’s body organs such as liver, brain, stomach, heart, and intestines. Brain is adversely affected because the brain cells die leading to loss of memory, learning difficulties, brain disorders, confusion, and problems with attention (Blane Leonard, 1999). Liver is highly affected because of the great possibility of developing cancer in the liver, throat and mouth. The stomach may also acquire ulcers. Long-term drinking has also been linked to stroke and heart failure. The nervous system can also experience damage leading to behavioral and physical problems (Dasgupta, 2011). These problems affect health, family, community, and education in the long-term because of expenses associated with alcohol consumption, and possible treatment measures. Alcohol poses many effects on the body such as fertility. It reduces levels of testosterone. As a result, it could decline sperm quantity and quality, and lead to loss of libido. Alcohol is toxic to the testicles, and affects hormones. It could hamper production of sperms, hinder them from developing properly, and s low their movement towards the egg. Alcohol can also limit the liver from metabolizing vitamin A properly. It also depresses the nervous system, and could result in difficulty in getting and keeping erection (Peters, 2008). Many young adults do not realize that alcohol has a fattening effect. Alcohol can reduce the amount of fat that the body burns for energy. The human body makes several attempts to eliminate alcohol very fast as it cannot remain in the body for storage. The process takes priority over nutrient absorption and burning of fat. In the long-term, there could be a serious damage in the appearance. Other effects include loss of hair in the body, breast enlargement, and withering of testicles (Dasgupta, 2011). Alcohol has also been associated with worsening of skin disorders such as rosacae. Rosacae skin disorder is responsible for expansion of blood vessels in the face making it redder. Heavy drinking can cause the appearance of pus spots and red bumps. It has also been linked to inflammation, pain and swelling in the joints. The effect is common among men of between 30 and 60 years old  (Hannigan, Spear, Spear Goodlett, 1999). As mentioned earlier, heavy drinking increases the chances of heart disease, liver damage, bone disease, cancer, anxiety and depression, and type II diabetes. Heavy consumption of alcohol also caused inflammation on the pancreas and irritates stomach. These effects indirectly affect family, community and education (Peters, 2008). Women are not safe from alcohol either. The body of women takes much time to process alcohol compared to men. Women feel more effects of alcohol than men even when they drink the same amount. The fertility of women is at risk with heavy consumption of alcohol. Women are high risk of acquiring breast cancer, and adverse impacts of the menopause. Women are advised in several studies to avoid alcohol when trying to have a baby. Alcohol disrupts menstrual cycle in women, and limits their chances of conceiving. These are bad effects on the body, and not good for family and community in general. Therefore, alcohol should not be legal in the United States (Hannigan, Spear, Spear Goodlett, 1999). While drinking less alcohol may make one look good, heavy consumption causes bad skin, tired eyes, and weight gain for both fe male and male. It also interferes with people’s sleep. Heavy consumers of alcohol often wake up and feel like they have not had enough rest. Alcohol dehydrates the body and skin. It deprives the skin of certain vital nutrients and vitamins. Hence, it is not good for health. Alcohol is also responsible for much divorce among couples due to fights in the family, and lack of finances for family upkeep (Dasgupta, 2011). Alcohol is depressant. It means that alcohol calms people down, and slows down some body organs. With only 0.05% level of blood-alcohol, a person begins getting dulled judgment, and his or her inhibitions get released. They then become clumsy and start having slurred speech with only a 0.10% blood-alcohol level. At 0.30% level of blood-alcohol, one nearly becomes unconscious. Any addition after that becomes extremely dangerous since at 0.45%, one can get into a coma. Brain shuts down from 0.70% and stop controlling the heart, breathing, and one may end up dead. Other short-term effects include blurred vision, blackouts and insomnia. These can lead to injuries, accidents, and even death. Drinking alcohol also causes hangover in the next morning, which is associated with nausea, headaches, heartburn, fatigue, thirst, and dizziness. There are many side effects of alcohol (Peters, 2008).Conclusion In conclusion, consumption of alcohol should be reconsidered in U.S because  of its adverse effects on health, family, community, and education. Alcohol should only be taken when necessary. The side effects are adverse and continue to destroy people across the world. Therefore, alcohol should not be legal in the United States because it is impacts negatively on health, family, community and on a person’s education. References Begleiter, H., Kissin, B. (1996). The pharmacology of alcohol and alcohol dependence. New York: Oxford University Press. Blane, H. T., Leonard, K. E. (1999). Psychological theories of drinking and alcoholism. New York [u.a.: Guilford Press. Brick, J. (2004). Handbook of the medical consequences of alcohol and drug abuse. New York: Haworth Press. Dasgupta, A. (2011). The science of drinking: How alcohol affects your body and mind. Lanham, Md: Rowman Littlefield. Hannigan, J. H., Spear, L. P., Spear, N. E., Goodlett, C. R. (1999). Alcohol and Alcoholism: Effects on Brain and Development. Hoboken: Taylor Francis. Marshall, R. (2000). Alcoholism: Genetic culpability or social irresponsibility: the challenge of innovative methods to determine final outcomes. Lanham, MD: University Press of America. Peters, A. R. (2008). Combined effects of alcohol and nicotine on subjective responses and cognitive functioning, Dissertation Abstracts International, 69-4

Public Speaking And The Road To Success

Public Speaking And The Road To Success This is my first assignment in Public Speaking, and my topic is The Road to Success. I choose The Road to Success to be my topic is because I consider that it is very important to us. In our life we have many of choice and those choices are the Road. The Road that we choose will be reflected in our future. Are the Road is go to Success or Failure it is not just choose it only and we also have to know how to walk on the Road that we choose. Perhaps we will meet many difficulties and setbacks on the Road, but we must be strong enough to face it, to reach the destination that named success. Otherwise we can only reach to the destination that named failure. Body Definition of The Road to Success The Road to Success is means that the Road go to the Success, this road is not easy to go through because you may be will meet many of the problem and obstacle. But you cannot give up and you have to be strong and courageous to face it because at the back of those problem and obstacle, have your destination that called Success. If you choose to marking time or just choose to only take the shortcuts, you will never reach to the Success, and you may be will go to the place that called Failure! 3 Road To Success Many of the people would ask me that why we to choose the Road, it is because in our life we dont just have one Road only because we have many of the Road to choose and we have to choose it also. I know that wants to make a decision is not an easy thing, and it is not only related to you now, it will also involve you in the future. So when you are make a decision, you must to know that it will bring what consequences for you, and you also have to know that are you made the right decision for you, at the last that you have to bear that all any consequences that it will bring to you in your life. I know that The Road to Success is not an easy Road to walk on, but you have to know that in this world there is no free lunch. So if you want to achieve your goal, you have to know that how to pay for it. It is because if you do not want to make any pay, you will not get anything from the return. So do not think that the benefits of this world will just fall from the sky for you that are because you are not the special one in the world. So anyone that who wants to reaches to the Success, he or she has to be go through on the Road that he or she choose. 4 But I want to tell you all that, if you really want go to the Success, you have to go exactly straight, and if you meet so many of problem and obstacle on the Road that you have choose, please be strong and courageous to face it, do not just escaping from all the problems and obstacles, then just look for those shortcuts. Because when you are walk on the wrong step, you will not arrive to the destination that called Success any more, and you will arrive to the place that called Failure. So I hope that when you all choose your own Road in the time, please think clearly that what Road you have choose and do not just think that you wants to reach to the destination in the short time. We all are normal people; no any one of us is an exception, so that we all will have the experienced on the same way, so please do not think that only you have to go through on the Road. Even those well-known entrepreneurs, politicians, scientists, musicians and so on. They also just like us. They also have to go through such a difficult Road, you have to know that the reason that why today they will be so successful is because they do not give up their choice on the Road that they choose, they were brave to face the Road that are brought so many problems for they. Therefore, today, they will so successful! So do not easily to give up or go back because as long as you are willing to face whatever will comes on the Road that you choose, one day you will also become like them so successful! 5 The Road that each person choose are different, and perhaps that the Road that some people choose are go very easily, but you no need have to envy them because it may have been before he already put a lot of his thoughts on the Road that he choose that you do not know. So you just need to focus on your own Road is enough already, remember that the more you pay, the more that you can also can get. As long as you are willing to pay for it, so you no need to fear that you will not get anything returns from it because time will prove all. Rome and the pyramids are not built in a day, they are also using a lot of time to build it, so if you want to success is also not just in a short time you will success, perhaps walk on the Road that you choose cost you a lot of time, but please believe me that it definitely worth your time to spend. As long as you have the heart to walk on the Road that you choose, one day you will reach to the destination that called Success. So time is not any problem for you. God is fair for everyone. So the Road that you choose that go to Success must be broaden by yourself, but is it will bring you reach to the success? That is only you can go through by the decision that you choose because the fate is rests in your own hands you have to find out by yourself. 6 Poem by Sylvia Chidi The Road to Success We all want to walk on the road of success But do you day by day measure your progress Do you have a vision? Do you have a mission? You need one even if it is inspired by television We all want to walk on the road of success But do you day by day measure your progress Critically look at your personal development Grizzle over the final accomplishment Decide on the instruments you need at the moment? On its road, there are many paths to take With many sacrifices along the way to make Patience, faith and hard work, please dont forsake Or your dreams will pour empty into a wide lake We all want to walk on the road of success But do you day by day measure your progress Is your vision greater than greatness? You are the first one you must try to impress Take a step at a time and do not digress For success when achieved, I say without sarcasm Is more gratifying than any orgasm 7 Conclusion When finish my Public Speaking assignment I found out that wants to do a assignment is not an easy work. But because of my topic The Road to Success, no matter how hard or how difficult it is, I have to be strong to face it. So I did not give up and today my assignment already finish. I choose the Road so I have to go through it, when I was walk on the Road I have meet many problem but I use my best to solve all the problem that I meet, so now I already reach to my Success. The Success that I reach is I finish my assignment. 8 Reference

Teen Crime :: essays research papers

How safe are teens wherever they go? Despite many people's attempts, teen violence is something that hasn't completely come to an end. Recently, 59% of students in grades six through twelve knew where to get a gun if they wanted one, according to the Harvard School of Public Health. The U.S. Surgeon General shows that each year, students spend $5.5 billion on alcohol, perhaps the cause of many violent crimes committed by them. Northeastern University's College of Criminal Justice reports that from 1985 to 1993, murders committed by people between the ages of 14-17 increased 165%. Certain adult crimes on the other hand, have decreased. There are many organizations out there that help prevent teen violence, some which include the National Alliance For Safe Schools, Mothers Against Teen Violence, The National Coalition Against Domestic Violence, and more. Is there anything else though, that we can do to prevent teen violence from escalating to an even higher level? The numbers are getting bigger and bigger. Since 1985, murder arrests of teens have jumped up 92%. In the year 2000, 2,369,400 youth arrests were made. Many which included violence towards others. In 2005, out of the 36,000,000+ inhabitants we have here in California, 2,503 were charged for murder, 9,392 for forcible rape, 114,661 for aggravated assault, and 692,467 for theft. Although crime here in California isn?t as high as it was around the ?90s, it is slowly increasing through the years. Statistics show that something needs to be done. Increasing crime varies on crime type. For instance, between 2000-2004, Larceny has increased. Also, from 1999-2005 vehicle theft and burglary have increased dramatically. On the other hand, forcible rape in recent years is slowly decreasing. This goes to show that crime is unpredictable. It can look as if it is being prevented for a while, and suddenly increase, touching lives everywhere in a negative way. By 1991, crime rate was 313% the 1960 crime rate. Chances of being a victim of crime in 1960 were 1.89%, where in 1996, the chances of being a victim raised to 5.079%. Overall, crime is increasing. It can be local, or even across the nation, but we know that it is there and is on the rise. Approximately 5% of the U.S. population are victims of crime each year. That?s around 13 million people and is unacceptable. But out of all these crimes committed, which ones are of adults and which ones are of teens? Teen Crime :: essays research papers How safe are teens wherever they go? Despite many people's attempts, teen violence is something that hasn't completely come to an end. Recently, 59% of students in grades six through twelve knew where to get a gun if they wanted one, according to the Harvard School of Public Health. The U.S. Surgeon General shows that each year, students spend $5.5 billion on alcohol, perhaps the cause of many violent crimes committed by them. Northeastern University's College of Criminal Justice reports that from 1985 to 1993, murders committed by people between the ages of 14-17 increased 165%. Certain adult crimes on the other hand, have decreased. There are many organizations out there that help prevent teen violence, some which include the National Alliance For Safe Schools, Mothers Against Teen Violence, The National Coalition Against Domestic Violence, and more. Is there anything else though, that we can do to prevent teen violence from escalating to an even higher level? The numbers are getting bigger and bigger. Since 1985, murder arrests of teens have jumped up 92%. In the year 2000, 2,369,400 youth arrests were made. Many which included violence towards others. In 2005, out of the 36,000,000+ inhabitants we have here in California, 2,503 were charged for murder, 9,392 for forcible rape, 114,661 for aggravated assault, and 692,467 for theft. Although crime here in California isn?t as high as it was around the ?90s, it is slowly increasing through the years. Statistics show that something needs to be done. Increasing crime varies on crime type. For instance, between 2000-2004, Larceny has increased. Also, from 1999-2005 vehicle theft and burglary have increased dramatically. On the other hand, forcible rape in recent years is slowly decreasing. This goes to show that crime is unpredictable. It can look as if it is being prevented for a while, and suddenly increase, touching lives everywhere in a negative way. By 1991, crime rate was 313% the 1960 crime rate. Chances of being a victim of crime in 1960 were 1.89%, where in 1996, the chances of being a victim raised to 5.079%. Overall, crime is increasing. It can be local, or even across the nation, but we know that it is there and is on the rise. Approximately 5% of the U.S. population are victims of crime each year. That?s around 13 million people and is unacceptable. But out of all these crimes committed, which ones are of adults and which ones are of teens?

Essay --

Hopelessness is an intense emotion every person feels at one point in their life, a feeling closely interlinked with depression and suicide. In the poems â€Å"It was not Death, for I stood up,† and â€Å"I felt a Funeral, in my Brain,† by Emily Dickinson and â€Å"No worst, there is none. Pitched past pitch of grief,† by Gerard Manley Hopkins, the theme of the poems is hopelessness, but the authors approach the theme differently in each poem. In the poem, â€Å"It was not Death, for I stood up,† Dickinson uses words to describe the sense of hopelessness she feels as she tries to pinpoint the source of her anguish. In the first two stanzas, she uses specific sensory details to convey her chaotic feelings to tell the reader what her condition cannot be. A repetition of â€Å"it was not† (1) is then followed by a reason of why she eliminated the possibility, using the senses of sound or touch. She merges together the conditions she had eradicated and through her chaotic state, her thoughts turn toward funerals. This causes her to think about her death and her current state of mind. She feels her â€Å"life were shaven† (13), so that the only emotions left were despair and terror with the feeling of hope lost. She also â€Å"could not breathe without a key† (15); terror does not directly affect a person’s breathing, but it sometimes causes a person to feel as if he were suffocating, unable t o breathe. Her â€Å"key† that she needs is to understand what she is feeling, but she cannot figure it out (15). The last stanza in the poem expresses an overwhelming feeling of bleakness, there is no opportunity for rescue, â€Å"like Chaos— Stopless— †¦ / Without a Chance†¦ / Or even a Report of Land—† (21-23). In the last line, there is a paradox, that since there was no possibility of hop... ...er already confused and chaotic mind, her thought process leads her to thinking about death and hopelessness of being healed. Hopkins’s poem starts out differently, with him thinking that there was nothing that could be worse than what he was going through, but in the process of searching for relief, he discovers there is no relief with death. His poem comes to the same conclusion as Dickinson’s, the hopelessness of having no cure to save them. The ending to Dickinson’s second poem is similar to this that after her descent into insanity, there is no hope for her of ever going back to reality. In these three poems, imagery plays a large part with helping the author describe their thoughts and situations, which increases the feeling the reader has because it seems more lifelike. The three poems begin at various places, but end with the revolving theme of hopelessness.

Is Lady Macbeth More Ambitious Than Macbeth Essay

Lady Macbeth has more ambition than Macbeth. When Lady Macbeth has received the letter from her husband, Macbeth, telling her about the three witches’ prophecies and the future king Macbeth, she decides to make it come true immediately. Macbeth who is loyal man and unwilled at first, but unfortunately gets convinced by Lady Macbeth. Lady Macbeth is cold-blooded person as she thinks to regicide Duncan right after reading Macbeth’s letter. In the other hand, Macbeth is a brave soldier, a powerful man and also shows great loyalty. â€Å"I dare do all that may become a man; who dares do more is none,† meaning that it is the power to put responsibility before selfishness. It tells us that Macbeth is too generous to kill King Duncan without good enough reason. He is born loyal. However Lady Macbeth convinced Macbeth to commit a dark act. He became indecisive and confused which eventually lead him to murder Duncan. Lady Macbeth would do anything to fulfil her ambition where Macbeth has ambition but he is indecisive and afraid of the consequence that will come after murder of Duncan. She is stubborn because she encourages Macbeth to regicide. When Macbeth backs out, refusing to kill Duncan, Lady Macbeth accuses Macbeth for being a coward. She also says he is not a man if he doesn’t murder Duncan. Lady Macbeth assures him that they won’t fail if they have courage. Definitely this is not exactly true and never right. This shows Lady Macbeth is desperate to fulfil her needs. Macbeth is the one who kills King Duncan and he is the one who goes mad over his ambition. Macbeth is the one who decides to murder everyone who he thinks it will be a threat in the future. It is clearly not Macbeth’s fault that made him mad over power. The three witches are responsible as well but Lady Macbeth is the reason that made Macbeth chooses to decide Duncan and fulfil his needs. The fact that Macbeth was unwilling to murder King Duncan showed us that he has the ambition but knows what is right or wrong. He was brave, smart and showed real loyalty in the beginning of the act and at the end where he regrets all his actions. And later in the act, Macbeth wishes that Lady Macbeth was still alive so he could blame her for all the actions. Lady Macbeth’s ambition is almost opposite to Macbeth’s. She is the type of person who is willing to achieve anything to fulfil her ambition. Lady Macbeth is the one who made all situations possible and it shows us that Lady Macbeth clearly has more ambition than Macbeth.

Value Chain

Value Chain Analysis ******** Diagram ********* The above model demonstrates the principal element of Value Chain Analysis for an organization such as Easyjet. The integration of the above elements ultimately delivers great margin potential and thus the ideal high profitability status. I will provide a detailed analysis of this model to highlight the core capabilities of Easyjet: Infrastructure Main headquarters based in Luton. Provides excellent communication with motorways, railway lines and bus access Low overheads Paperless office No ticketing system with posted ticket Simple distribution channel management (through the Internet or call centers) Low airport costs (minimal time of aircraft on the ground), thus achieving economies of scale Financial resource investment initially supported by Haji-loannou HR Management Haji-loannou, high profile entrepreneur (shipping tycoon background), Hands-on-approach from Haji-loannou – looking for opportunities to diversify and expand, Innovative marketing terms for marketing communications to date. Technology Development Booking through the Internet (higher margins, with a more manageable, simplistic system) Strong reputation for being an airline where bookings are made via the phone or Internet. Procurement Easy purchase system in place for flight bookings Negotiated low cost airport fees Simple staff uniforms No tedious ticketing system in place Below you will find a commentary on how these key elements are also integrated into the Easyjet business and further, how the strengths can be used to develop and extend the Easyjet brand. Inbound Logistics Excellent communication system in place at airports and easy flight booking policy/payment methods convey an image of convenience – a key benefit to consumers Operations and Outbound Logistics Good marketing strategy – ‘we have the best’ approach Partnerships and promotional tie-ins with the mass media High profile PR strategy (for example: the PR stunt against Robert Ayling, Chief Executive of British Airways and its budget airline â€Å"GO† – gains cheap PR coverage) Fine targeting of attractive segments emerging e. . utilization of casual uniforms. However, safety is always a critical concern and is up to par with the standards of other airlines. Service Convenience and simplicity are of integral importance Affordable, frequent, reliable, safe slots are offered to an increasing number of new destinations No frills and/or complications are associated with the travel experience. Conclusion Clearly Easyjet has some at tractive core capabilities that have been established in the marketplace and are perceived as ultimately beneficial to the consumer. The Value Chain Analysis highlights those elements of the business that can be integrated or fine-tuned (through for example ‘just in time’ systems, quality standards and relationship marketing) in order to achieve the overall objectives of high margins, profitability and market share. Perceived superior services or products, market knowledge, industry contacts, legal advantages (patents, copyrights) perceived high value brands, low overheads, economies of scale and an offensive marketing approach are some of the key factors / elements for sustaining a competitive advantage and indeed promoting the Easyjet family of companies.